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About Hugfun

For over 30 years, we’ve been crafting plush toys that bring comfort, joy, and smiles to children and families around the world.

  • Our Mission

Our core values and global manufacturing standards.

We are dedicated to crafting safe, high-quality plush toys that bring joy to families worldwide while maintaining eco-friendly practices.

Premium Quality

Every toy is crafted with premium materials ensuring lasting softness, durability, and the highest standards.

Safety Tested

ASTM F963, EN71, and CE certified — meeting or exceeding every major global toy safety regulation.

Creative Design

Our in-house design team creates original, trend-driven plush collections that consistently sell through.

Reliable Manufacturing

State-of-the-art facilities with strict quality control and on-time delivery,
every single order.

Global Distribution

Worldwide logistics serving retailers in 50+ countries across every major retail
channel.

Eco Friendly

Responsibly sourced materials and environmentally conscious manufacturing processes throughout.

Our Journey

30 Years of Growth

1993
Hugfun Founded:

Established in Los Angeles with a mission to create the world’s most huggable toys.

1998
First Major Retail Deal:

 Secured its first contract with Costco, marking a turning point in scale.

2003
International Expansion:

Opened manufacturing partnerships across Asia, expanding capacity and global reach.

2008
ISO 9001 Certification:

Achieved international quality-management certification.

2010
Hugfun Pets:

Pet toys introduced into the U.S. market.

2012
Hugfun In-House Testing Lab:

Mechanical and physical, flammability, and chemistry testing became available in-house.

2020
Eco-Friendly Materials:

 Recycled materials and stuffing were introduced into the product line.

2021
U.S. Stuffing Facility Opens:

 California stuffing facility became operational, offering domestic-order options.

2022
Manufacturing Expansion:

 Three additional Hugfun-owned factories were added, bringing the total to seven facilities.

2025
Costco GMP Certified:

 Hugfun’s U.S. facility received GMP certification.

Our Facilities

World-Class Manufacturing

Our state-of-the-art manufacturing facilities combine traditional craftsmanship with modern technology. Every production line is optimized for quality, efficiency, and safety — producing millions of toys annually for the world’s most demanding retailers.

Production Lines
5 +
Quality Checkpoints
3 +
Design Team Members
15 +
Annual Capacity
5 M+

Leadership

Our Team

Michael Chen

Chief Executive Officer

22 years with Hugfun

Sarah Williams

Chief Design Officer

15 years with Hugfun

Robert Park

VP of Manufacturing

18 years with Hugfun

Lisa Torres

VP of Sales & Retail

12 years with Hugfun

Compliance

Certifications & Standards

Our products meet or exceed the most rigorous global safety and quality standards.

ASTM F963 (USA)
EN71 (Europe)
CE Marking
ISO 9001:2015
OEKO-TEX® Standard
REACH Compliant
Prop 65 Compliant
CPSC Certified

Let's Create Something Amazing Together

Let's Create the Next Best-Selling Plush Collection Together

Whether you’re a retail buyer, distributor, or licensing partner — Hugfun has the expertise, capacity, and creativity to bring your vision to life.

Contact Us
Become a Retail Partner

Let's Create Something Amazing Together

Whether you’re a retail buyer, distributor, or licensing partner — Hugfun has the expertise, capacity, and creativity to bring your vision to life.

Contact Us
Become a Retail Partner